Scope of Work
Identity Building
The project encompassed a full design of a logo and custom wordmark as well as corporate typeface suited for web and print.
Color Testing
Knowing the main partnerships and collaborators meant the new color pallet needed to stand apart, but also remain harmonious.
Animated Potential
Allowed for the inclusion of animation as an ident. While only a motional concept, the initial design provides space for breaking apart the various elements.
3D Potential
By taking the design outside of its intended 2D form, it is possible to create an entire set of custom assets. These assets introduce yet another aspect to the visual identity.
Overview
Brand Positioning: “Empowering Health Through Expert Diagnostics” positioning CDC as a trusted community diagnostic leader and integral part of Perspectum.
Visual Identity: Custom logo, adapted color palette, healthcare-centric iconography, and messaging that communicates trust, innovation, and community care.
Implementation: A phased rollout including internal training, updated materials, digital integration, and public launch.
Success Metrics: Brand recognition, patient satisfaction, collaboration inquiries, and web engagement.
